Trademark valuation by Gordon V. Smith

By:

Smith, Gordon V

Material type: Text

TextLanguage: Publication details: New York : John Wiley, 1997.Description: 293 pISBN:

9780471141129

Subject(s):

Trademarks--Law and Legislation. Trademarks--Valuation

DDC classification:

346.730488 SMI/TRA

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Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	346.730488 SMI/TRA (Browse shelf(Opens below))	Checked out to Divya Singh Rathor (NLUOT076)	07/11/2024	10501

Total holds: 0

Table of Contents:
Chapter 1. Valuation Basics
Chapter 2. The Nature of a Trademark
Chapter 3. Trademark Exploitation
Chapter 4. Quantifying the Economic Benefit
Chapter 5. Economic Life and Risks of Trademark Ownership and Exploitation
Chapter 6. Trademark Valuation
Chapter 7. Trademark Royalty Rates
Chapter 8. Monetary Relief in Trademark Litigation
Chapter 9. Special Trademark Valuation Situations
Chapter 10. Global Valuation and Exploitation of Trademarks
Appendices
Bibliography
Index

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