Introduction to marketing by Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair.

By:

Mcdaniel, Carl

Contributor(s):

Material type: Text

TextLanguage: English Publication details: South Western : Cengage Learning, 2008.Edition: 8th edDescription: 736 pISBN:

9788131501573

Subject(s):

Marketing

DDC classification:

658.8 MCD/INT

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 MCD/INT (Browse shelf(Opens below))	Available		103

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Table of contents:
Part 1. The world of marketing
Part 2. Analyzing market opportunities
Part 3. Product decisions
Part 4. Distribution decisions
Part 5. Promotion decisions
Part 6. Pricing decisions
Part 7. Technology-driven marketing
Index

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