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Introduction to marketing

Mcdaniel, Carl

Introduction to marketing by Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. - 8th ed. - South Western : Cengage Learning, 2008. - 736 p.

Table of contents:
Part 1. The world of marketing
Part 2. Analyzing market opportunities
Part 3. Product decisions
Part 4. Distribution decisions
Part 5. Promotion decisions
Part 6. Pricing decisions
Part 7. Technology-driven marketing
Index

ISBN: 9788131501573

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / MCD/INT

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