Introduction to marketing (Record no. 104)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180105121343.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2008 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131501573 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | MCD/INT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mcdaniel, Carl |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to marketing |
| Statement of responsibility, etc. | by Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | South Western : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 736 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Part 1. The world of marketing<br/>Part 2. Analyzing market opportunities<br/>Part 3. Product decisions<br/>Part 4. Distribution decisions<br/>Part 5. Promotion decisions<br/>Part 6. Pricing decisions<br/>Part 7. Technology-driven marketing<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Lamb, Charles W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Hair, Joseph F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.8 MCD/INT | 103 | 30/05/2019 | 01/12/2014 | Book |