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Gordon, Josh

Presentations that change minds : strategies to persuade, convince and get results by Josh Gordon. - New Delhi : Tata McGraw Hill, 2007. - 274 p.

Table of Contents:
Introduction
Chapter 1. The presentation that deeply involves your audience
Chapter 2. The presentation that creates excitement
Chapter 3. The presentation that persuades with a story
Chapter 4. The presentation that sells a new idea
Chapter 5. The presentation that persuades with a story
Chapter 6. The presentation that persuades with humour
Chapter 7. The presentation that lays out the "facts"
Chapter 8. The presentation that inspires
Chapter 9. The presentation that changes a perception
Chapter 10. The presentation that builds trust
Chapter 11. The presentation that offers a solution
Chapter 12. The presentation that makes a financial case
Chapter 13. The presentation that gets them to choose you over the competition
Chapter 14. The presentation that wins over a hostile audience
Appendix A-C
Index


ISBN: 9780070636750

Subjects--Topical Terms:
Management.

Dewey Class. No.: 658.452 / GOR/PRE