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1.
Introduction to marketing by Carl Mcdaniel, Charles W. Lamb and Joseph F. Hair. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western : Cengage Learning, 2008
Availability: Items available for loan: NLUO (1)Call number: 658.8 MCD/INT.

2.
Marketing management by Michael R. Czinkota and Masaaki Kotabe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western : Cengage Learning, 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8 CZI/MAR.

3.
Principles of marketing by David L. Kurtz by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western : Cengage, 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8 KUR/PRI.

4.
Essential of marketing research by William G. Zikmund by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: South Western : Cengage, 2009
Availability: Items available for loan: NLUO (1)Call number: 658.83 ZIK/ESS.

5.
Marketing of services by K. Dogulas Hoffman and John E G Bateson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Australia : Cengage Learning, 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8 HOF/MAR.

6.
Consumer behavior and marketing action by Henry Assael by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Austrlia : Cengage, 1998
Availability: Items available for loan: NLUO (2)Call number: 658.8342 ASS/CON, ...

7.
Consumer behavior by Roger D. Blackwell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Austrlia : Cengage Learning, 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8342 BLA/CON.

8.
Consumer behavior by Leon G. Schiffman and L. L. Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson, 2009
Availability: Items available for loan: NLUO (3)Call number: 658.8342 SCH/CON, ...

9.
Marketing management : an Asian perspective by Philip Kotler ... [et al.]. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: India : Pearson, 2009
Availability: Items available for loan: NLUO (5)Call number: 658.8 KOT/MAR, ...

10.
Services marketing: integrating customer focus across the firm by Valarie A. Zeithaml ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill, 2008
Availability: Items available for loan: NLUO (3)Call number: 658.8 ZEI/SER, ...

11.
Consumer behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: South-Western Cengage learnning 2009
Availability: Items available for loan: NLUO (1)Call number: 658.8342 BLA/CON.

12.
Principles of marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Availability: Items available for loan: NLUO (1)Call number: 658.8 NLU/PRI.

13.
Advanced dictionary of marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Oxford Oxford university press 2008
Availability: Items available for loan: NLUO (1)Call number: 658.803 DAS/ADV.

14.
Global marketing management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: New Delhi Oxford 2009
Availability: Items available for loan: NLUO (1)Call number: 658.84 LEE/GLO.

15.
Managing global customers: an integrated approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: Oxford Oxford university press 2007
Availability: Items available for loan: NLUO (1)Call number: 658.84 YIP/MAN.

16.
Marketing reseach : tools and techniques by Nigel Bradley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford, 2010
Availability: Items available for loan: NLUO (1)Call number: 658.83 BRA/MAR.

17.
Marketing startergy (vol-1) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: London Sage 2009
Availability: Items available for loan: NLUO (1)Call number: 658.802 CAD/MAR.

18.
Marketing startergy (vol-2) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: London Sage 2009
Availability: Items available for reference: NLUO: Not For Loan (1)Call number: 658.802 CAD/MAR.

19.
Marketing startergy (vol-3) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: London Sage 2009
Availability: Items available for loan: NLUO (1)Call number: 658.802 CAD/MAR.

20.
Marketing startergy (vol-4) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language:
Publication details: London Sage 2009
Availability: Items available for loan: NLUO (1)Call number: 658.802 CAD/MAR.

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