Marketing channels : a management view by Bert Rosenbloom.
Material type: TextLanguage: English Publication details: 2007. Aunt Valia : Cengage, Edition: 7th edDescription: 649 pISBN:- 9788131502808
- 658.87 ROS/MAR
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.87 ROS/MAR (Browse shelf(Opens below)) | Available | 2615 |
Total holds: 0
Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index