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Marketing channels : a management view by Bert Rosenbloom.

By: Material type: TextTextLanguage: English Publication details: 2007. Aunt Valia : Cengage, Edition: 7th edDescription: 649 pISBN:
  • 9788131502808
Subject(s): DDC classification:
  • 658.87 ROS/MAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.87 ROS/MAR (Browse shelf(Opens below)) Available 2615
Total holds: 0

Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index

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