Marketing channels :
Rosenbloom, Bert
Marketing channels : a management view by Bert Rosenbloom. - 7th ed. - Aunt Valia : Cengage, 2007. - 649 p.
Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index
9788131502808
Marketing.
658.87 / ROS/MAR
Marketing channels : a management view by Bert Rosenbloom. - 7th ed. - Aunt Valia : Cengage, 2007. - 649 p.
Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index
9788131502808
Marketing.
658.87 / ROS/MAR