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Marketing channels :

Rosenbloom, Bert

Marketing channels : a management view by Bert Rosenbloom. - 7th ed. - Aunt Valia : Cengage, 2007. - 649 p.

Table of contents:
Part 1. Marketing Channel Systems
Part 2. Developing the Marketing Channel
Part 3. Managing the Marketing Channel
Part 4. Additional Perspectives on Marketing Channels
Part 5. Cases.
Index

9788131502808


Marketing.

658.87 / ROS/MAR

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