Consumer behaviour : applications in marketing by Robert East, Malcom Wright and Marc Vanhuele.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Sage, 2009.Description: 334pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8342 EAS/CON (Browse shelf(Opens below))	Available		8134

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Table of contents:
Part 1. Introduction
Part 2. Consumption patents
Part 3. Explaining decision making
Part 4. Market response
References
Index