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Consumer behaviour :

East, Robert

Consumer behaviour : applications in marketing by Robert East, Malcom Wright and Marc Vanhuele. - New Delhi : Sage, 2009. - 334p.

Table of contents:
Part 1. Introduction
Part 2. Consumption patents
Part 3. Explaining decision making
Part 4. Market response
References
Index

ISBN: 9788132103158

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8342 / EAS/CON

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