Marketing research by David J. Luck and Ronald S. Rubin.
Material type: TextLanguage: English Publication details: New Delhi : Prentice hall, 2006.Edition: 7th edDescription: 683 pISBN:- 9788120304840
- 658.83 LUC/MAR
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.83 LUC/MAR (Browse shelf(Opens below)) | Available | 6964 | |||
Book | NLUO | NLUO | 658.83 LUC/MAR (Browse shelf(Opens below)) | Available | 6965 |
Total holds: 0
Table of Contents :
Part 1. Fundamentals
Part 2. Planning the research project
Part 3. Performing the data collection
Part 4. Processing and analyzing data
Part 5. Presentation and follow through
Index