Marketing research
Luck, David J.
Marketing research by David J. Luck and Ronald S. Rubin. - 7th ed. - New Delhi : Prentice hall, 2006. - 683 p.
Table of Contents :
Part 1. Fundamentals
Part 2. Planning the research project
Part 3. Performing the data collection
Part 4. Processing and analyzing data
Part 5. Presentation and follow through
Index
9788120304840
Marketing.
658.83 / LUC/MAR
Marketing research by David J. Luck and Ronald S. Rubin. - 7th ed. - New Delhi : Prentice hall, 2006. - 683 p.
Table of Contents :
Part 1. Fundamentals
Part 2. Planning the research project
Part 3. Performing the data collection
Part 4. Processing and analyzing data
Part 5. Presentation and follow through
Index
9788120304840
Marketing.
658.83 / LUC/MAR