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Marketing research by David J. Luck and Ronald S. Rubin.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Prentice hall, 2006.Edition: 7th edDescription: 683 pISBN:
  • 9788120304840
Subject(s): DDC classification:
  • 658.83  LUC/MAR
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.83 LUC/MAR (Browse shelf(Opens below)) Available 6964
Book Book NLUO NLUO 658.83 LUC/MAR (Browse shelf(Opens below)) Available 6965
Total holds: 0

Table of Contents :
Part 1. Fundamentals
Part 2. Planning the research project
Part 3. Performing the data collection
Part 4. Processing and analyzing data
Part 5. Presentation and follow through
Index

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