Marketing research by A. Parasuraman, Dhruv Grewal and R. Krishnan.

By:

Parasuraman, A

Contributor(s):

Material type: Text

TextLanguage: Publication details: New Delhi : Biztatra, 2005.Description: 682 pISBN:

8177225146

Subject(s):

Marketing Research

DDC classification:

658.83 PAR/MAR

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Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.83 PAR/MAR (Browse shelf(Opens below))	Available		2616
Book	NLUO	NLUO	658.83 PAR/MAR (Browse shelf(Opens below))	Available		6982

Total holds: 0

Table of Contents:
Part 1. Introduction to marketing research
Part 2. Data collection: types and methods
Part 3. Data collection: measurement instruments and sampling
Part 4. Data analysis
Part 5. Communication with research users
Appendix
Subject index

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