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Marketing research

Parasuraman, A.

Marketing research by A. Parasuraman, Dhruv Grewal and R. Krishnan. - New Delhi : Biztatra, 2005. - 682 p.

Table of Contents:
Part 1. Introduction to marketing research
Part 2. Data collection: types and methods
Part 3. Data collection: measurement instruments and sampling
Part 4. Data analysis
Part 5. Communication with research users
Appendix
Subject index

ISBN: 8177225146

Subjects--Topical Terms:
Marketing Research.

Dewey Class. No.: 658.83 / PAR/MAR

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