Table of contents:
Chapter 1. Concept and process of international marketing
Chapter 2. WTO and implications on international marketing
Chapter 3. Emerging trends and internationalisation of firms
Chapter 4. Country analysis, selection, market size and marketing mix
Chapter 5. International marketing: research and opportunity analysis
Chapter 6. Cultural factors and environment
Chapter 7. Political factors and environment
Chapter 8. Legal aspects and international marketing
Chapter 9. Market entry modes, framework structure and strategies
Chapter 10. Market entry modes-JV, M & A, strategic alliance and subsidiaries
Chapter 11. International product policy, planning and strategy
Chapter 12. Pricing strategy and decision for international marketing
Chapter 13. International distribution, marketing channels logistics and supply chain management
Chapter 14. Product promotion, advertising and building brands in foreign markets
Chapter 15. Personal selling and multinational sales management
Chapter 16. Organising and doing business with other countries- analysis of Middle East-Countries
Chapter 17. Export documentation and procedures
Chapter 18. Global issues: the internet and e-commerce
Index