International marketing: (Record no. 6968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180709130617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2008 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070635883 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.84 |
| Book Number | PAU/INT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paul, Justin |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing: |
| Sub Title | text and cases |
| Statement of responsibility, etc. | by Justin Paul and Ramneek Kapoor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 379 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Concept and process of international marketing<br/>Chapter 2. WTO and implications on international marketing<br/>Chapter 3. Emerging trends and internationalisation of firms<br/>Chapter 4. Country analysis, selection, market size and marketing mix<br/>Chapter 5. International marketing: research and opportunity analysis<br/>Chapter 6. Cultural factors and environment<br/>Chapter 7. Political factors and environment<br/>Chapter 8. Legal aspects and international marketing<br/>Chapter 9. Market entry modes, framework structure and strategies<br/>Chapter 10. Market entry modes-JV, M & A, strategic alliance and subsidiaries<br/>Chapter 11. International product policy, planning and strategy<br/>Chapter 12. Pricing strategy and decision for international marketing<br/>Chapter 13. International distribution, marketing channels logistics and supply chain management<br/>Chapter 14. Product promotion, advertising and building brands in foreign markets<br/>Chapter 15. Personal selling and multinational sales management<br/>Chapter 16. Organising and doing business with other countries- analysis of Middle East-Countries<br/>Chapter 17. Export documentation and procedures<br/>Chapter 18. Global issues: the internet and e-commerce<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Added Entry Personal Name | Kapoor, Ramneek |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 658.84 PAU/INT | 2471 | 30/05/2019 | 01/12/2014 | Book | |||||
| NLUO | NLUO | 01/12/2014 | 658.84 PAU/INT | 6966 | 22/05/2018 | 01/12/2014 | Book |