Global marketing : foreign entry, local marketing, and global management by Johny K. Johansson.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2008.Edition: 4th edDescription: 648 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.84 JOH/GLO (Browse shelf(Opens below))	Available		2582
Book	NLUO	NLUO	658.84 JOH/GLO (Browse shelf(Opens below))	Available		7002

Total holds: 0

Table of contents:
Part 1. Fundamentals
Part 2. Foreign entry
Part 3. Local marketing
Part 4. Global management
Appendix