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Global marketing :

Johansson, Johny K.

Global marketing : foreign entry, local marketing, and global management by Johny K. Johansson. - 4th ed. - New Delhi : Tata McGraw Hill, 2008. - 648 p.

Table of contents:
Part 1. Fundamentals
Part 2. Foreign entry
Part 3. Local marketing
Part 4. Global management
Appendix

ISBN: 9780070667082

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.84 / JOH/GLO

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