Rural marketing : environment, problems and strategies by T. P. Gopalaswamy.

By:

Gopalaswamy, T. P

Material type: Text

TextLanguage: English Publication details: New Delhi : Vikas, 2005.Edition: 2nd edDescription: 225 pISBN:

9788125916178

Subject(s):

Marketing

DDC classification:

658.8091734 GOP/RUR

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8091734 GOP/RUR (Browse shelf(Opens below))	Available		6956
Book	NLUO	NLUO	658.8091734 GOP/RUR (Browse shelf(Opens below))	Available		6957

Total holds: 0

Table of contents:
Chapter 1. Introduction
Chapter 2. Rural market environment
Chapter 3. Rural demand and rural market index
Chapter 4. Problems in rural marketing
Chapter 5. Marketing of agricultural inputs
Chapter 6. Marketing of consumables and durables
Chapter 7. Marketing of agricultural produce and rural and cottage industry products
Chapter 8. Role of financial institutions in rural marketing
Chapter 9. Role of cooperative institutions in rural marketing
Chapter 10. Rural marketing strategies
Cases
Bibliography
Index

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