Rural marketing : (Record no. 6958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a2200193 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180208125920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2005 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788125916178 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8091734 |
| Book Number | GOP/RUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gopalaswamy, T. P. |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing : |
| Sub Title | environment, problems and strategies |
| Statement of responsibility, etc. | by T. P. Gopalaswamy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Vikas, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 225 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter 1. Introduction<br/>Chapter 2. Rural market environment<br/>Chapter 3. Rural demand and rural market index<br/>Chapter 4. Problems in rural marketing<br/>Chapter 5. Marketing of agricultural inputs<br/>Chapter 6. Marketing of consumables and durables<br/>Chapter 7. Marketing of agricultural produce and rural and cottage industry products<br/>Chapter 8. Role of financial institutions in rural marketing<br/>Chapter 9. Role of cooperative institutions in rural marketing<br/>Chapter 10. Rural marketing strategies <br/>Cases<br/>Bibliography<br/>Index<br/> |
| 650 ## - SUBJECT | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NLUO | NLUO | 01/12/2014 | 1 | 658.8091734 GOP/RUR | 6956 | 22/05/2018 | 16/11/2016 | 01/12/2014 | Book | ||||
| NLUO | NLUO | 01/12/2014 | 3 | 658.8091734 GOP/RUR | 6957 | 22/05/2018 | 22/04/2017 | 01/12/2014 | Book |