Services marketing and management by Audrey Gilmore.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Response, 2003.Description: 215 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 GIL/SER (Browse shelf(Opens below))	Available		6922

Total holds: 0

Table of contents:
Part 1. Underlying themes
Part 2. Managing services
Part 3. Service management issues
Index