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Services marketing and management

Gilmore, Audrey

Services marketing and management by Audrey Gilmore. - New Delhi : Response, 2003. - 215 p.

Table of contents:
Part 1. Underlying themes
Part 2. Managing services
Part 3. Service management issues
Index

ISBN: 9788178293349

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / GIL/SER

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