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CRM: the new face of marketing edited by Madhavi Garikaparihi.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2002.Description: 209 pISBN: - 8178810158
- 658.812 GAR/CRM
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
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NLUO | NLUO | 658.812 GAR/CRM (Browse shelf(Opens below)) | Available | 4519 | |||
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Book
|
NLUO | NLUO | 658.812 GAR/CRM (Browse shelf(Opens below)) | Available | 4520 | |||
|
Book
|
NLUO | NLUO | 658.812 GAR/CRM (Browse shelf(Opens below)) | Available | 4521 |
Total holds: 0
Table of contents:
Section 1. The changing face of marketing
Section 2. Implementation, tools and pitfalls of CRM
Section 3. Looking beyond CRM
Section 4. CRM in practice
Section 5. Current issues and emerging trends in CRM
The Indian CRM market
Appendix