CRM:
Garikaparihi, Madhavi (Ed.)
CRM: the new face of marketing edited by Madhavi Garikaparihi. - Hyderabad : ICFAI, 2002. - 209 p.
Table of contents:
Section 1. The changing face of marketing
Section 2. Implementation, tools and pitfalls of CRM
Section 3. Looking beyond CRM
Section 4. CRM in practice
Section 5. Current issues and emerging trends in CRM
The Indian CRM market
Appendix
8178810158
Marketing.
658.812 / GAR/CRM
CRM: the new face of marketing edited by Madhavi Garikaparihi. - Hyderabad : ICFAI, 2002. - 209 p.
Table of contents:
Section 1. The changing face of marketing
Section 2. Implementation, tools and pitfalls of CRM
Section 3. Looking beyond CRM
Section 4. CRM in practice
Section 5. Current issues and emerging trends in CRM
The Indian CRM market
Appendix
8178810158
Marketing.
658.812 / GAR/CRM