Marketing for non marketing managers by Patrick Forsyth.

By:

Forsyth, Patrick

Material type: Text

TextLanguage: English Publication details: Hyderabad: ICFAI, 2000.Description: 176 pISBN:

9788173712753

Subject(s):

Marketing

DDC classification:

658.8 FOR/MAR

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Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 FOR/MAR (Browse shelf(Opens below))	Available		2584
Book	NLUO	NLUO	658.8 FOR/MAR (Browse shelf(Opens below))	Available		6152

Total holds: 0

Table of Contents:
Chapter 1. Marketing in context
Chapter 2. The foundation of marketing planning
Chapter 3. In a position to succeed
Chapter 4. Telling the world
Chapter 5. The personal touch
Chapter 6. Moving it down the chain
Chapter 7. Pulling together
Appendix
Index

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