Marketing for non marketing managers
Forsyth, Patrick
Marketing for non marketing managers by Patrick Forsyth. - Hyderabad: ICFAI, 2000. - 176 p.
Table of Contents:
Chapter 1. Marketing in context
Chapter 2. The foundation of marketing planning
Chapter 3. In a position to succeed
Chapter 4. Telling the world
Chapter 5. The personal touch
Chapter 6. Moving it down the chain
Chapter 7. Pulling together
Appendix
Index
9788173712753
Marketing.
658.8 / FOR/MAR
Marketing for non marketing managers by Patrick Forsyth. - Hyderabad: ICFAI, 2000. - 176 p.
Table of Contents:
Chapter 1. Marketing in context
Chapter 2. The foundation of marketing planning
Chapter 3. In a position to succeed
Chapter 4. Telling the world
Chapter 5. The personal touch
Chapter 6. Moving it down the chain
Chapter 7. Pulling together
Appendix
Index
9788173712753
Marketing.
658.8 / FOR/MAR