Marketing reseach : tools and techniques by Nigel Bradley.
Material type: TextLanguage: English Publication details: New Delhi : Oxford, 2010.Description: 531 pISBN:- 9780195691641
- 658.83 BRA/MAR
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | NLUO | NLUO | 658.83 BRA/MAR (Browse shelf(Opens below)) | Available | 2060 |
Total holds: 0
Table of Contents ;
Part 1. Research preparation
Part 2. Data collection
Part 3. Analysis and communication
Part 4. Marketing research applications
Market researcher's toolbox
Index