Customer relationship management : the foundation of contemporary marketing strategy by Roger J. Baran, Roger J. Galka and Daniel P. Strunk.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9788131505182
- 658.812 BAR/CUS
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Table of contents:
Section 1. CRM theory and development
Section 2. Data management and technology
Section 3. Marketing strategy
Section 4. CRM evaluation
Section 5. CRM new horizons.
Appendix
Index