Customer relationship management :
Baran, Roger J.
Customer relationship management : the foundation of contemporary marketing strategy by Roger J. Baran, Roger J. Galka and Daniel P. Strunk. - NewDelhi : Cengage learning, 2008. - 308 p.
Table of contents:
Section 1. CRM theory and development
Section 2. Data management and technology
Section 3. Marketing strategy
Section 4. CRM evaluation
Section 5. CRM new horizons.
Appendix
Index
9788131505182
Marketing.
658.812 / BAR/CUS
Customer relationship management : the foundation of contemporary marketing strategy by Roger J. Baran, Roger J. Galka and Daniel P. Strunk. - NewDelhi : Cengage learning, 2008. - 308 p.
Table of contents:
Section 1. CRM theory and development
Section 2. Data management and technology
Section 3. Marketing strategy
Section 4. CRM evaluation
Section 5. CRM new horizons.
Appendix
Index
9788131505182
Marketing.
658.812 / BAR/CUS