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Event Based Marketing : Strategies and Cases edited by G. V. S. Sreedhar and Bala Krishna A V.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 219 pISBN:
  • 9788131405758
Subject(s): DDC classification:
  • 658.8  SRE/EVE
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.8 SRE/EVE (Browse shelf(Opens below)) Available 5470
Book Book NLUO NLUO 658.8 SRE/EVE (Browse shelf(Opens below)) Available 5471
Book Book NLUO NLUO 658.8 SRE/EVE (Browse shelf(Opens below)) Available 5472
Total holds: 0

Table of Contents:
Section 1. Introduction
Section 2. Strategies
Section 3. Cases and applications
Index

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