Event Based Marketing :
Sreedhar, G. V. S. (Ed.)
Event Based Marketing : Strategies and Cases edited by G. V. S. Sreedhar and Bala Krishna A V. - Hyderabad : ICFAI, 2006. - 219 p.
Table of Contents:
Section 1. Introduction
Section 2. Strategies
Section 3. Cases and applications
Index
9788131405758
Marketing.
658.8 / SRE/EVE
Event Based Marketing : Strategies and Cases edited by G. V. S. Sreedhar and Bala Krishna A V. - Hyderabad : ICFAI, 2006. - 219 p.
Table of Contents:
Section 1. Introduction
Section 2. Strategies
Section 3. Cases and applications
Index
9788131405758
Marketing.
658.8 / SRE/EVE