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Advertising and promotion : an IMC approach by Terence A. Shimp.
Material type:
TextLanguage: English Publication details: South-Western : Cengage Learnning, 2008.Description: 650 pISBN: - 9788131503881
- 659.111 SHI/ADV
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 659.111 SHI/ADV (Browse shelf(Opens below)) | Available | 832 | |||
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Book
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NLUO | NLUO | 659.111 SHI/ADV (Browse shelf(Opens below)) | Available | 833 | |||
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Book
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NLUO | NLUO | 659.111 SHI/ADV (Browse shelf(Opens below)) | Available | 834 |
Total holds: 0
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| 659.1 WEL/ADV Advertising: principles and practice | 659.111 SHI/ADV Advertising and promotion : | 659.111 SHI/ADV Advertising and promotion : | 659.111 SHI/ADV Advertising and promotion : | 659.111 SHI/ADV Advertising and promotion : | 659.13420954 SAR/OUT Out-of-home advertising in India : | 659.13420954 SAR/OUT Out-of-home advertising in India : |
Table of Contents :
Part 1.