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Advertising and promotion :

Shimp,Terence A.

Advertising and promotion : an IMC approach by Terence A. Shimp. - South-Western : Cengage Learnning, 2008. - 650 p.

Table of Contents :
Part 1.

ISBN: 9788131503881

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.111 / SHI/ADV

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