Customer relationship management : the foundation of contemporary marketing strategy by Roger J. Baran, Roger J. Galka and Daniel P. Strunk.

By:

Baran, Roger J

Contributor(s):

Material type: Text

TextLanguage: English Publication details: NewDelhi : Cengage learning, 2008.Description: 308 pISBN:

9788131505182

Subject(s):

Marketing

DDC classification:

658.812 BAR/CUS

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.812 BAR/CUS (Browse shelf(Opens below))	Available		7137

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Table of contents:
Section 1. CRM theory and development
Section 2. Data management and technology
Section 3. Marketing strategy
Section 4. CRM evaluation
Section 5. CRM new horizons.
Appendix
Index

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