Strategic corporate communication by Paul A. Argenti.
Material type:
TextLanguage: English Publication details: 2007. New Delhi : Tata McGraw Hill,Description: 274 pISBN: - 9780070618169
- 658.45 ARG/STR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book
|
NLUO | NLUO | 658.45 ARG/STR (Browse shelf(Opens below)) | Available | 7136 |
Table of Contents:
Chapter 1. The contemporary global business environment
Chapter 2. Strategic communication for multinational corporations
Chapter 3. An overview of the corporate communication function
Chapter 4. The growing importance of corporate reputation
Chapter 5. Internal communication : the emerging need in global organizations
Chapter 6. Corporate advertising
Chapter 7. Media relations : a key ingredient in global businesses and emerging markets
Chapter 8. Investor relations : reaping rewards in the corporate setting
Chapter 9. Managing government relations : India and the United States
Chapter 10. Crisis communications : lessons from global companies.
Index