Strategic corporate communication (Record no. 7138)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00445nam a2200181 a 4500 |
| 005 - DATE & TIME | |
| control field | 20170609161946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201s2007 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070618169 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NLUO |
| 041 ## - LANGUAGE | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.45 |
| Book Number | ARG/STR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Argenti, Paul A. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic corporate communication |
| Statement of responsibility, etc. | by Paul A. Argenti. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2007. |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw Hill, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 274 p. |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/>Chapter 1. The contemporary global business environment <br/>Chapter 2. Strategic communication for multinational corporations <br/>Chapter 3. An overview of the corporate communication function <br/>Chapter 4. The growing importance of corporate reputation <br/>Chapter 5. Internal communication : the emerging need in global organizations <br/>Chapter 6. Corporate advertising <br/>Chapter 7. Media relations : a key ingredient in global businesses and emerging markets <br/>Chapter 8. Investor relations : reaping rewards in the corporate setting <br/>Chapter 9. Managing government relations : India and the United States <br/>Chapter 10. Crisis communications : lessons from global companies.<br/>Index |
| 650 ## - SUBJECT | |
| Subject | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | NLUO | NLUO | 01/12/2014 | 658.45 ARG/STR | 7136 | 22/05/2018 | 01/12/2014 | Book |