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Global marketing : foreign entry, local marketing, and global management by Johny K. Johansson.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2008.Edition: 4th edDescription: 648 pISBN: - 9780070667082
- 658.84 JOH/GLO
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NLUO | NLUO | 658.84 JOH/GLO (Browse shelf(Opens below)) | Available | 2582 | |||
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NLUO | NLUO | 658.84 JOH/GLO (Browse shelf(Opens below)) | Available | 7002 |
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| 658.84 HOQ/E E-enterprise | 658.84 JOH/GLO Global marketing | 658.84 JOH/GLO Global marketing : | 658.84 JOH/GLO Global marketing : | 658.84 JOS/INT International marketing | 658.84 JOS/INT International marketing | 658.84 KAP/EXP Export management |
Table of contents:
Part 1. Fundamentals
Part 2. Foreign entry
Part 3. Local marketing
Part 4. Global management
Appendix