Business marketing : connecting strategy, relationships and learning by F. Robert Dwer and John F. Tanner.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2008.Edition: 3rd edDescription: 684 pISBN:

9780070220911

Subject(s):

Marketing

DDC classification:

658.8 DWY/BUS

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Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 DWY/BUS (Browse shelf(Opens below))	Available		2479
Book	NLUO	NLUO	658.8 DWY/BUS (Browse shelf(Opens below))	Available		6981

Total holds: 0

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Previous	658.8 DUT/MAR Marketing management:	658.8 DUT/MAR Marketing management:	658.8 DUT/MAR Marketing management (Vol. 1)	658.8 DWY/BUS Business marketing :	658.8 DWY/BUS Business marketing :	658.8 EAS/MAR Marketing research :	658.8 FIL/CRE Creative marketing for SMEs	Next

Table of contents:
Part 1. Business markets and business marketing
Part 2. Foundations for creating value
Part 3. Business marketing programming
Part 4. Managing programs and customers
Index

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