Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships and learning by F. Robert Dwer and John F. Tanner. - 3rd ed. - New Delhi : Tata McGraw Hill, 2008. - 684 p.
Table of contents:
Part 1. Business markets and business marketing
Part 2. Foundations for creating value
Part 3. Business marketing programming
Part 4. Managing programs and customers
Index
9780070220911
Marketing.
658.8 / DWY/BUS
Business marketing : connecting strategy, relationships and learning by F. Robert Dwer and John F. Tanner. - 3rd ed. - New Delhi : Tata McGraw Hill, 2008. - 684 p.
Table of contents:
Part 1. Business markets and business marketing
Part 2. Foundations for creating value
Part 3. Business marketing programming
Part 4. Managing programs and customers
Index
9780070220911
Marketing.
658.8 / DWY/BUS