Business marketing : connecting strategy, relationships and learning by F. Robert Dwer and John F. Tanner.

By:

Dwyer, F. Robert

Contributor(s):

Tanner, John F

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill, 2008.Edition: 3rd edDescription: 684 pISBN:

9780070220911

Subject(s):

Marketing

DDC classification:

658.8 DWY/BUS

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Book	NLUO	NLUO	658.8 DWY/BUS (Browse shelf(Opens below))	Available		2479
Book	NLUO	NLUO	658.8 DWY/BUS (Browse shelf(Opens below))	Available		6981

Total holds: 0

Browsing NLUO shelves Close shelf browser (Hides shelf browser)

Previous		No cover image available						Next
Previous	658.8 DUT/MAR Marketing management:	658.8 DUT/MAR Marketing management (Vol. 1)	658.8 DWY/BUS Business marketing :	658.8 DWY/BUS Business marketing :	658.8 EAS/MAR Marketing research :	658.8 FIL/CRE Creative marketing for SMEs	658.8 FIL/CRE Creative marketing for SMEs	Next

Table of contents:
Part 1. Business markets and business marketing
Part 2. Foundations for creating value
Part 3. Business marketing programming
Part 4. Managing programs and customers
Index

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)