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Industrial marketing : analysis, planning, and control by Robert R Reeder, Edward G Brierty, and Betty H Reeder.
Material type:
TextLanguage: English Publication details: New Delhi : Prentice hall, 2006.Edition: 2nd edDescription: 670 pISBN: - 9788120312456
- 658.8 REE/IND
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NLUO | NLUO | 658.8 REE/IND (Browse shelf(Opens below)) | Available | 6970 | |||
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Book
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NLUO | NLUO | 658.8 REE/IND (Browse shelf(Opens below)) | Available | 6971 |
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| 658.8 RAO/SER Services marketing: | 658.8 RAO/SER Services marketing: | 658.8 RAO/SER Services marketing: | 658.8 REE/IND Industrial marketing : | 658.8 REE/IND Industrial marketing : | 658.8 SAN/CF Marketing paradigms | 658.8 SAN/CF Marketing paradigms |
Table of contents:
Part 1. Dimensions of industrial marketing
Part 2. Organizational buying and buyer behaviour
Part 3. Strategy formulation in the industrial market
Part 4. Formulating product planning
Part 5. Formulating channel strategy
Part 6. Formulating marketing communication planning
Part 7. Formulating pricing policies
Part 8. International industrial marketing
Index