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Industrial marketing :

Reddy, Robert R.

Industrial marketing : analysis, planning, and control by Robert R Reeder, Edward G Brierty, and Betty H Reeder. - 2nd ed. - New Delhi : Prentice hall, 2006. - 670 p.

Table of contents:
Part 1. Dimensions of industrial marketing
Part 2. Organizational buying and buyer behaviour
Part 3. Strategy formulation in the industrial market
Part 4. Formulating product planning
Part 5. Formulating channel strategy
Part 6. Formulating marketing communication planning
Part 7. Formulating pricing policies
Part 8. International industrial marketing
Index

ISBN: 9788120312456

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / REE/IND

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