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Rural marketing : environment, problems and strategies by T. P. Gopalaswamy.
Material type:
TextLanguage: English Publication details: New Delhi : Vikas, 2005.Edition: 2nd edDescription: 225 pISBN: - 9788125916178
- 658.8091734 GOP/RUR
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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NLUO | NLUO | 658.8091734 GOP/RUR (Browse shelf(Opens below)) | Available | 6956 | |||
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Book
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NLUO | NLUO | 658.8091734 GOP/RUR (Browse shelf(Opens below)) | Available | 6957 |
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| 658.8083 SAR/MAR Marketing to children: concepts and experiences | 658.8091734 DOG/RUR Rural marketing | 658.8091734 GOP/IND Indian rural markets and marketing practices : | 658.8091734 GOP/RUR Rural marketing : | 658.8091734 GOP/RUR Rural marketing : | 658.80951 KRI/CHI Chinese marketing practices: an introduction | 658.80951 KRI/CHI Chinese marketing practices: an introduction |
Table of contents:
Chapter 1. Introduction
Chapter 2. Rural market environment
Chapter 3. Rural demand and rural market index
Chapter 4. Problems in rural marketing
Chapter 5. Marketing of agricultural inputs
Chapter 6. Marketing of consumables and durables
Chapter 7. Marketing of agricultural produce and rural and cottage industry products
Chapter 8. Role of financial institutions in rural marketing
Chapter 9. Role of cooperative institutions in rural marketing
Chapter 10. Rural marketing strategies
Cases
Bibliography
Index