Managing small business by G. Longenecker ... [et al.].
Material type: TextLanguage: Publication details: New Delhi : Cengage learning, 2006.Description: 460 pISBN:- 9788131504260
- 658.022 LON/MAN
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book | NLUO | NLUO | 658.022 LON/MAN (Browse shelf(Opens below)) | Available | 2522 | |||
Book | NLUO | NLUO | 658.022 LON/MAN (Browse shelf(Opens below)) | Available | 6943 |
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658.00952 SEN/JAP Japanese Management Practices : | 658.00954 DAV/MAN Management in India : | 658.022 LON/MAN Managing small business | 658.022 LON/MAN Managing small business | 658.0285 KAL/FRO Frontiers of electronic commerce | 658.0285 KAL/FRO Frontiers of electronic commerce | 658.03 SHA/DIC Dictionary of international business |
Table of Contents :
Part 1. Entrepreneurship: a world of opportunity
Part 2. Starting from scratch or joining an existing business
Part 3. Developing the new venture business plan
Part 4. Focusing on the customer: marketing growth strategies
Part 5. Managing growth in the small business
Part 6. Understanding the numbers