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Managing small business by G. Longenecker ... [et al.].

Contributor(s): Material type: TextTextLanguage: Publication details: New Delhi : Cengage learning, 2006.Description: 460 pISBN:
  • 9788131504260
Subject(s): DDC classification:
  • 658.022 LON/MAN
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
Book Book NLUO NLUO 658.022 LON/MAN (Browse shelf(Opens below)) Available 2522
Book Book NLUO NLUO 658.022 LON/MAN (Browse shelf(Opens below)) Available 6943
Total holds: 0

Table of Contents :
Part 1. Entrepreneurship: a world of opportunity
Part 2. Starting from scratch or joining an existing business
Part 3. Developing the new venture business plan
Part 4. Focusing on the customer: marketing growth strategies
Part 5. Managing growth in the small business
Part 6. Understanding the numbers

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