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Managing small business

Managing small business by G. Longenecker ... [et al.]. - New Delhi : Cengage learning, 2006. - 460 p.

Table of Contents :
Part 1. Entrepreneurship: a world of opportunity
Part 2. Starting from scratch or joining an existing business
Part 3. Developing the new venture business plan
Part 4. Focusing on the customer: marketing growth strategies
Part 5. Managing growth in the small business
Part 6. Understanding the numbers

ISBN: 9788131504260

Subjects--Topical Terms:
Management.

Dewey Class. No.: 658.022 / LON/MAN

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