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Services marketing and management by Audrey Gilmore.
Material type:
TextLanguage: English Publication details: New Delhi : Response, 2003.Description: 215 pISBN: - 9788178293349
- 658.8 GIL/SER
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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NLUO | NLUO | 658.8 GIL/SER (Browse shelf(Opens below)) | Available | 6922 |
Total holds: 0
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| 658.8 GHO/CAU Cause related marketing: | 658.8 GHO/IND Industrial marketing | 658.8 GHO/IND Industrial marketing | 658.8 GIL/SER Services marketing and management | 658.8 GOP/VIR Viral marketing : | 658.8 GOP/VIR Viral marketing : | 658.8 GOP/VIR Viral marketing : |
Table of contents:
Part 1. Underlying themes
Part 2. Managing services
Part 3. Service management issues
Index