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Case studies on retail store strategies: a repertoire edited by Menaka Rao.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2008.Description: 367 pISBN: - 9788131420348
- 658.802 RAO/CAS
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| 658.802 NAG/STR Strategic marketing | 658.802 NAG/STR Strategic marketing | 658.802 POR//COM Competitive strategy | 658.802 RAO/CAS Case studies on retail store strategies: | 658.802 RAT/CAS Case studies on MNCs in India : | 658.802 RAT/CAS Case studies on MNCs in India : | 658.802 RED/INT Integrating HR and marketing strategies |
Table of contents:
Section 1. Technology advantage
Section 2. Sebmentation and differentation advantage
Section 3. "Instore" advantage