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Case studies on retail store strategies : a repertoire

Rao, Menaka (Ed.)

Case studies on retail store strategies : a repertoire edited by Menaka Rao. - Hyderabad : ICFAI, 2008. - 367 p.

Table of contents:
Section 1. Technology advantage
Section 2. Sebmentation and differentation advantage
Section 3. "Instore" advantage

ISBN: 9788131420348

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.802 / RAO/CAS

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