Case studies on marketing strategy (Vol. 2) by ICFAI University.
Material type:
TextLanguage: English Publication details: Hyderabad : ICFAI, 2006.Description: 319 pISBN: - 9788131401934
- 658.802 ICF/CAS
| Item type | Current library | Home library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Book
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NLUO | NLUO | 658.802 ICF/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 6748 | |||
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Book
|
NLUO | NLUO | 658.802 ICF/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 6749 | |||
|
Book
|
NLUO | NLUO | 658.802 ICF/CAS (Browse shelf(Opens below)) | Vol. 2 | Available | 6750 |
Table of contents:
Chapter 1. Nike: evolution of marketing strategy
Chapter 2. Harley-Davidson: Evolution of marketing strategy
Chapter 3. McDonald's: evolution of marketing strategy
Chapter 4. Gillette: managing product innovation
Chapter 5. LVMH- Building star vrands
Chapter 6. Loreal's global branding strategy
Chapter 7. Starbucks: building a global brand
Chapter 8. Samsung in India
Chapter 9. LG in India
Chapter 10. Madonna- two decades of successful personality marketing
Chapter 11. Benetton group: evolution of communication strategy
Chapter 12. Cipla: capturing the global AIDS drugs market
Chapter 13. Cafedirect(A): brand with a conscience
Chapter 14. Cafedirect(B): "Fair" success
Chapter 15. The low cost PC